3 Email Drip Campaigns Every Blogger Must Have

3 Email Drip Campaigns Every Business Must Have

I think you’ll agree with me when I say:

You can’t do email marketing without automation in 2018.

That means you need to have all of your basic drip campaigns in place, running on autopilot.

A quick reference: a drip campaign a.k.a. an email sequence a.k.a. an autoresponder is simply a set of marketing emails that will be sent out automatically on a schedule.

How many do you have running right now?

In this post, I’ll share 3 drip campaign examples that every business needs to have and give you a sample structure to create your own.

Drip campaigns can seriously simplify your life, automate your email marketing, AND achieve your email marketing goals much more effectively than you doing it with manual one-off emails (called “newsletters”

4 Welcome Email Mistakes to Avoid

4 Welcome Email Mistakes To Avoid. Welcome emails play a vital role in subscriber engagement , but many marketers have one just... "because". You're supposed to have, right? Sure, but there are very strategic things you should attempt to accomplish with welcome emails ...

So I’ve been doing more email marketing consulting recently.

I’m always fascinated to see how differently companies approach the same channel. This work has sprung many thoughts and discoveries for me, so I wanted to share them with you hoping that my learnings will be helpful in your work.

So, today’s topic is:

Welcome emails

You have one, right?

Welcome email is vital in optimizing subscribers’ engagement, so long story short, it’s a must.

I’ve learned that many marketers have a welcome email because… well, you’re supposed to have one, right?

Right, but there are very specific reasons for why you need one. Effective welcome emails are strategic, and they must attempt to accomplish a few things:

  • introduce your sender persona;
  • set expectations for when and how often you’ll be in touch;