Tag: list nurturing

3 Email Drip Campaigns Every Blogger Must Have
by Kasey Luck — Get free updates + VIP content (not published online) here
3 Email Drip Campaigns Every Business Must Have

I think you’ll agree with me when I say:

You can’t do email marketing without automation in 2018.

That means you need to have all of your basic drip campaigns in place, running on autopilot.

A quick reference: a drip campaign a.k.a. an email sequence a.k.a. an autoresponder is simply a set of marketing emails that will be sent out automatically on a schedule.

How many do you have running right now?

In this post, I’ll share 3 drip campaign examples that every business needs to have and give you a sample structure to create your own.

Drip campaigns can seriously simplify your life, automate your email marketing, AND achieve your email marketing goals much more effectively than you doing it with manual one-off emails (called “newsletters”

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4 Welcome Email Mistakes to Avoid
by Kasey Luck — Get free updates + VIP content (not published online) here
4 Welcome Email Mistakes To Avoid. Welcome emails play a vital role in subscriber engagement , but many marketers have one just... "because". You're supposed to have, right? Sure, but there are very strategic things you should attempt to accomplish with welcome emails ...

So I’ve been doing more email marketing consulting recently.

I’m always fascinated to see how differently companies approach the same channel. This work has sprung many thoughts and discoveries for me, so I wanted to share them with you hoping that my learnings will be helpful in your work.

So, today’s topic is:

Welcome emails

You have one, right?

Welcome email is vital in optimizing subscribers’ engagement, so long story short, it’s a must.

I’ve learned that many marketers have a welcome email because… well, you’re supposed to have one, right?

Right, but there are very specific reasons for why you need one. Effective welcome emails are strategic, and they must attempt to accomplish a few things:

  • introduce your sender persona;
  • set expectations for when and how often you’ll be in touch;

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Email Subject Lines That Work
by Kasey Luck — Get free updates + VIP content (not published online) here
How to write email subject lines like a pro

This post was originally published on The Huffington Post. 

When your email subscribers open their inbox, it’s like they enter a candy store. Dozens, even hundreds of treats are staring at them from the shelves. Your subject line is the candy wrap for your bon-bon; you’ve got to make sure it stands out, because the competition in this inbox candy store is fierce. How can you make sure your subscribers open your emails?

(Of course there are other things that affect your open rates).

Any marketer wants to master the art of subject lines, so I x-rayed my inbox for the best examples that I can learn from. My findings are below. I believe the following 5 marketers are pros when it comes to writing email subject lines.

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How to nurture email list to skyrocket engagement
by Kasey Luck — Get free updates + VIP content (not published online) here
How to nurture email list + 7 smart ways to segment your list

How to nurture email list + 7 smart ways to segment your list

How do you build a high quality email list using engagement and nurturing strategies that actually work?

You’ve heard it before: it’s not about quantity, it’s about quality. I’ve seen it many times over: marketers with small, but engaged and quality email lists do amazing things in terms of sales. So while you should always be collecting (the ABC rule of email marketing) and growing the list, you should also put the time and effort into cultivating a truly personal and trustful relationship with your subscribers. Since email might be the highest leverage marketing activity you can do (see why here), you need to find time for nurturing your list. It takes time, it takes effort, but it pays off in the end.

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